Voodoo Doughnut
'Donuts > Dating'
Love Stinks, Donuts Don’t.
Dating and donuts, two six-letter "D" words, but let’s be real: one is a lot sweeter than the other. Dating these days can feel like a giant ugh, but Voodoo Donuts are here to remind you that even if love doesn’t last, sweets always do.
For this campaign, we’re flipping the script on Valentine’s Day. It’s not just for couples anymore. It’s for anyone who’s ever been ghosted, dumped, or swiped left on. And while Voodoo typically spells it "Doughnut," there’s already enough "ugh" in dating, so we’ve simplified things to "Donut." Because at the end of the day, donuts don't judge. They’re just sweet, delicious, and always there for you.
Dating App Partnership
Voodoo Doughnut will have profiles on popular dating apps that give coupons when matched.
In addition, an integration within the app will have a pop-up on matches that haven't responded to the user in more than three days to offer a coupon for a free donut with purchase.
AD: Spencer McCarty | CW: Also Spencer McCarty